On June 8, I posed a question to my readers: how do you rank the following stores (K-mart, Target, and Wal-mart) in order of your preference? Of the 11 votes that I received (who knew I was so popular?!), 10 of them gave first place to Target. This does not surprise me. However, seven of you rated Wal-mart as second place while K-mart received four second-place votes. This completely surprised me. For the worst of the three, K-mart received six votes, Wal-mart three votes, and Target one. Again, surprised.
This poll was born from a conversation between C and me: I say T-K-W and he says W-T-K (from his younger days, but T-W-K as of now). We decided that we ranked them according to our familiarity. Growing up, I never had a Wal-mart close to me and therefore never went there. Target, however, was so exciting that during my undergraduate years, my roommates and I would make Friday night plans to go there. C, on the other hand, grew up going to Wal-mart (therefore the first-place ranking). Don't worry: I have since converted him to the ways of the bulls-eye. Adding to Target's success in this poll, I believe, is the fact that Target has done a much better job of marketing than the other two. But those are just my theories. Feel free to disagree.